The Electronic Entertainment Expo, commonly known as E3, has officially come to an end, marking the conclusion of a two-decade-long era as a central showcase for the global video game industry. The Electronic Software Association (ESA), responsible for E3, announced the decision, citing various factors contributing to its demise.

Major publishing partners gradually withdrew from the event, and increased competition from alternative gaming showcases further diminished E3’s relevance. Over the past decade, publishers like Nintendo, Microsoft, and Sony had already begun to scale back their participation, choosing alternative methods such as online presentations or off-site events.

The rise of Summer Game Fest, hosted by industry insider Geoff Keighley, also played a role. Summer Game Fest, initiated online and later transitioning to an in-person event, coincided with E3’s traditional time frame, diverting attention and participation.

The decline of E3 intensified during the COVID-19 pandemic, with the cancellation of in-person events and subsequent lack of interest in online-only alternatives. Despite initial plans to resume in 2022, ESA ultimately canceled this year’s show.

E3, which began in 1995 as a trade show coordinating holiday season releases, evolved into a premier industry event attracting CEOs, CFOs, and mainstream press. However, changes in the gaming landscape, including more games releasing online and major titles debuting outside the holiday season, contributed to the decline of E3’s central role.

With the absence of E3, the gaming industry may witness a shift toward prerecorded presentations, press releases, and online influencers. Analysts anticipate challenges in maintaining transparency and obtaining honest answers from companies, potentially impacting the ability to ask tough questions.

As the gaming landscape evolves, the absence of E3 raises questions about the future of industry events and the methods companies will employ to engage with audiences and control their messaging. Industry experts express both hope for a potential revival and skepticism about the likelihood of E3’s return.

The gaming community will need to adapt to new platforms and methods for announcements, updates, and industry insights as the era of E3 concludes.