In a surprising revelation, Taylor Swift’s highly successful Eras Tour is not only breaking records in the music industry but also impacting local housing markets positively, according to a recent study by Architectural Digest.

The study, which focused on the first leg of Taylor Swift’s U.S. tour from March to August, discovered a notable increase in home prices in cities hosting her concerts. On average, home prices rose by 2.1% following Swift’s performances, surpassing the national average of 0.5%. Atlanta experienced one of the most significant upticks, with an 8.8% increase in home prices after a Swift concert.

While some argue that Swift’s tour primarily visited cities with already rising home prices, researchers emphasize the tangible impact of the singer’s concerts on local real estate markets.

Amanda Lutz, a contributor and researcher for Architectural Digest, states, “Taylor Swift’s Eras Tour wielded an unexpected influence on the real estate market. This surge in home prices directly stems from the tour’s profound economic impact on these cities,” highlighting “the tour’s role as a catalyst for potential relocations.”

The study also delved into the perceptions of 1,000 concertgoers who traveled to see Swift and their views on the host cities’ reputations. A surprising finding revealed that one in five attendees who ventured to a different city for the show is now considering relocating there. Houston topped the list, with 45% of those attending an Eras Tour concert expressing a desire to move to the city. Seattle, Atlanta, and Denver also emerged as cities that enchanted concertgoers enough to contemplate relocation.

Swift’s influence extends beyond the music arena, transforming cities into “Swiftie havens” and sparking interest in potential relocations. The study notes, “Taylor Swift’s soaring popularity has brought plenty of good karma to local economies.”

Some cities have even taken marketing initiatives to capitalize on Swift’s popularity. Temporary renaming, such as “Swiftsborough” in Hillsborough County, Fla., and “Swift City” in Glendale, Ariz., serves as a unique way to engage with Swift’s fanbase.

Researchers conclude that Swift’s Eras Tour not only ignites sparks during performances but also provides an economic boost to the hotel and short-term rental sectors. Fans attending the concerts reported substantial spending in host cities, including an average of $208 on accommodations, $121 on activities, $145 on food, and $452 for concert tickets.